
50 Cent, the biggest selling hip hop artist, is set to thrill fans with his tales from the street, when he appears at the world’s greatest reggae show, Red Stripe Reggae Sumfest, in Jamaica, this July.
There has been a buzz on the streets of Jamaica since speculations were raised months ago that the hugely popular star would return to the island to perform at Red Stripe Reggae Sumfest.
After much anticipation promoters of the event, Summerfest Productions confirmed that the hip hop icon would headline the festival’s Friday night event, “Ignition on July 21 in Montego Bay.
Jomo Cato Director of Marketing for Summerfest Productions, said that the show is expected to be tremendously exciting with 50 cents inclusion.
“50 Cent is absolutely one of the most exciting personalities in music he has an aura that excites fans even before he touches the stage. We expect this show to be tremendously exciting and a huge favorite with our fans, when you look at the line up for Ignition, it is an event that no one in Jamaica will miss, my advice is to get your tickets early!,” Mr. Cato said.
When 50 cent last appeared in Jamaica in 2003, the show set venue records and was the most talked about event that year. Ignition will also feature Jamaica’s explosive dancehall star Sizzla, hip hop duo Mobb Deep, Lloyd Banks Lady Saw, Vegas and Germany’s international reggae sensation Gentleman
Since he burst unto the scene, 50 Cent has sold over 20 million records and sold out venues in countries around the world.
Jomo Cato said that 50 cent was quite popular in Jamaica because he has a real connection with the Jamaican audience.
“Jamaicans admire his rags to riches story and his relentless ambition. Many Jamaican’s see a lot of themselves in 50 Cent, someone who is determined to make it despite the odds and has put in the work necessary to succeed”, Mr. Cato added.
Carlo Redwood, Group Marketing Manager at Red Stripe, the title sponsors of the event, said that Red Stripe was instrumental in signing the rap mogul.
“Red Stripe is responsible for bringing 50 cent to Jamaica for Red Stripe Reggae Sumfest. Our decision to push for his inclusion in the line up this year grew out of our commitment to make this reggae show, the world’s greatest and Jamaica’s best. We thought that by including the rap star, who many Jamaicans admire and love, would only add to the explosive talent at this years showing,” Mr. Redwood stated.
In its first week of release, his debut “Get Rich or Die Tryin'” sold 872,000 copies. The album was certified gold in its first week and platinum the next, and it broke the record for first week sales of any major label debut in the entire soundscan era
Fans can expect, 50 Cent to roll out all his huge hits, from the comical ‘How to Rob’, which first got him noticed, to the hypnotic ‘In da club’, ‘Many men’, ‘P.I.M.P’, ‘Candy Shop’, ‘Wanksta’, ‘21 questions’, ‘What up gangsta’, and to his latest burners, ‘Best Friends’, the duet with Olivia and Outta Control recorded with Mobb Deep. G-Unit members Tony Yayo and Young Buc are also expected to join 50 cent on stage at Ignition.
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Publicity
JAMAICA: Ayesha Creary- Creative Marketing 876 382 3739 email: creativemarketing@cwjamaica.com
INTERNATIONAL: Felicia Persaud Carib PR 718 476 3616, email: felicia@caribpr.com
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Marcia McDonnough Touchstone Productions 876-927-3434 email: marciamc@touchstoneproductions.net
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