Chaka Demus and Pliers are at it again with the single
'Need Your Loving.'
This sweet lovers' lullaby leaves the listener
totally captivated as the words wash over them like a
soothing balm. This one is unlike 'Murder She Wrote'
but has the same addictive vibes.
In this day and age when most of the songs leave
women feeling battered from the onslaught of the
lyrics, 'Need Your Loving' is the perfect remedy.
The song is already blasting across the airwaves as
there has been good reception to the pre-released
version. The duo is now putting the finishing touches
on the video for the song.
Shot on location at Trafalgar Park and Airport Road
under the direction of Leo, the plot is all about
"everlasting love," this according Chaka Demus.
"It's a wonderful video and the concept is good,"
Pliers threw in as he talked about the upcoming video
for the song.
That's not the only thing the duo is up to, they are
now focusing on re-releasing their album titled 'Back
Off The Wall'.
According to both artistes, they were unhappy with
the promotion surrounding the first release of the
album, and added to that it was not released in
Jamaica or the Caribbean.
The new album will be coming with tracks such as
'Bounce, 'Man A Lion' and the hot single that seems
set to create a lot of noise in the dancehall 'Need
Your Loving'.
But then again, that's nothing new for this dynamic
duo as success is nothing new to them. Chaka Demus &
Pliers enjoyed overwhelming success on the British
Charts. Between June 1993 and January 1995, they
notched up a record five consecutive UK Top 20
entries, including 'Twist and Shout', their number one
hit with Jack Radics. The duo became household names
as a result; the combination of Pliers' yearning
vocals and Chaka Demus' rockstone chat proving
irresistible to their new found global audience, and
earning them a gold disc for their debut album for
Island Jamaica, 'Tease Me'.
The jovial demeanour and strong moral character of
John Taylor aka Chaka Demus provides a welcome
contrast to the raga raga bad bwoy stereotype. He
derived his moniker from the late Jamaican MC,
Nicodemus, and afterward honed his skills on smaller
set such as Roots Majestic and Supreme and then King
Jammy's Champion Sound system, stationed in the nearby
ghetto community of Waterhouse.
It was Jammy's who produced his debut songs 'Increase
Your Knowledge' and a 1995 hit, 'One Scotch', which he
shared with fellow deejay, Admiral Bailey. The affable
Chaka rose quickly to prominence thereafter, recording
hits for Black Scorpio, Harry J. Skengdon, Bobby
Digital and Penthouse before teaming up with Pliers in
1991 after a chance encounter at a Miami stage show.
Everton Bonner aka Pliers was raised in the Rock Hall
District of St. Ann and was initially known as Blues
Melody before being renamed Pliers because of his
resemblance to another DJ named Pinchers. His early
hits included the very first version of 'Murder She
Wrote' as voiced for Pioneer Musik in 1986. Although
encouraged by Yellowman, he had already marked his
debut with the stark reality song 'Babylon A Brutalize
We', a good three years previously, with his fluent
warble weaving a pretty path between original songs
and cover versions.
When the two came together, their first collaboration
was 'Gal Wine' which enjoyed chart success. Chaka
Demus & Pliers have not looked back as they kept going
from strength to strength.
The world-renowned duo wants the world to know that
they are back, now under new management of Explorer
Entertainment, with a renewed spirit and drive to
reclaim their fame.
"We are back in the place to make fans feel nice
again," they chorused.
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