Veteran soca performer, Allison Hinds, was on hand for the debut, greeting several visitors to the vibrant yellow-colored Courts tent at the Jamboree in Jamaica, Queens and at the carnival tent at the corner of New York and Eastern Parkway.
Hinds was hosted by Courts on their carnival float, which made its way down the Parkway as part of the Borokeete USA Mas band. Courts Caribbean led the band with a Queen costume that showcased the company’s dynamic yellow, red and blue colors, while Hinds kept revelers jumping to pulsating soca music atop the truck, decorated with the Courts banners. Several revelers, decked out in shimmering yellow costumes offered a real burst of sunshine on a hot day, along the band.
In the tents, located at between Nostrand and New York and Troy and Albany on Eastern Parkway, hundreds stopped by in excitement to greet the Courts spokesmodels, clad in carnival costumes even as they `oohed` and `aahed` about Courts` fall opening in Brooklyn.
The excitement about Courts` North American launch was also evident at Irie Jam, where dozens stopped by the Courts tent to get more information about the opening, scheduled for October 24 at 2822 Church Avenue, between Nostrand and Rogers Avenues in Brooklyn.
The company was aided in its New York launch by Hard Beat Communications, the minority certified PR and AD agency specializing in the Caribbean Diaspora and Caribbean markets.
Established in the region since 1959, Courts is the region’s largest furniture, appliance and electrical retailer. The company is well known throughout the Caribbean, and its name is synonymous with quality, affordable furniture and appliances, flexible credit options as well as innovative marketing promotions. The company has been a market leader since its inception and its bright yellow, red and blue buildings dominate major towns across the many Caribbean islands.
The company currently operates 87 stores in 11 Caribbean countries including, Antigua and Barbuda, Barbados, Belize, Dominica, Grenada, Guyana, Jamaica, St. Kitts and Nevis, St. Vincent and the Grenadines, St. Lucia, and Trinidad.
Courts’ corporate mission is to add value to people’s lives everyday and through this new location, the company will continue its fifty-year commitment of serving all Caribbean people wherever they live.
Bajan Soca singer Allison Hinds with fans at the Courts tent on New York and Eastern Parkway in Brooklyn on Sept. 1. (Hard Beat Comms. Image)
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Hard Beat Communications