Empire ISIS, Canada’s breakout international phenomenon is bringing a "Brand New Style" on Tuesday, January 20th, 2009 as she releases her sophomore album since 2007’s critically acclaimed demo LP "Sound The Trumpets".
Nominated 11 times in 2008 for awards such as BEST INTERNATIONAL ARTIST & BEST NEW POP ARTIST, this North-African beauty defies all preconceived ideas of your typical Urban artist. Empire ISIS aka Empress Gangstress brings a new meaning to word “World Music” by breaking down the musical barriers and fusing Hiphop, Reggae into a pop format on her second LP “Brand New Style”. ISIS has stayed true to her roots and movement while gaining international recognition on her DIY approach.
"Brand New Style" was recorded between Montreal, New York, Tel Aviv and Kingston. The album was recorded by industry super producers Prayon, (Beyonce, G-Unit, Sean Paul) and Overstand (Damien Marley, Sizzla) at studio such as Tuff Gong, Penthouse, & King Of Kings. ISIS has painstakingly developed her sound and image while writing and maintaining ownership of all her songs under her brothers record label Monumental Records distributed by DEP/Universal Music Group. Empire ISIS songs have been featured on 8 different shows this year. Hits such as "Dont’ Go Home" or "Participate" can be heard on ABC, CBS, CTV, and on MTV’s number 1 show "The Hills". Also winning major contests such as "Mytune Artist of the Year", "International Artist of the Year" at the A&R Summit (NYC) Underground Urban Music Awards" and high energy type of Urban music which can be appreciated by all. From her unique look to her blazing lyrics, ISIS is a true provocateur challenging people’s perceptions, stereotypes and common modes of thinking.
Being half British half Moroccan but raised by a Ugandan stepfather who adopted her – Empire ISIS, grew up in different places such as: Canada, the UK and Morocco. At the age 16, ISIS set off for South and Central America, bicycling through 7 countries from Panama to Mexico. Her adventures in Latin America ignited the spark that would forever change her. However, it was only until she went to the rolling hills of Jamaica that she truly found herself. While filming a documentary about the BoBo Shanti (an isolated group of strict Rastafarians) in the hills of Jamaica that gave birth to conscious dancehall pioneer, (Sizzla) she realized being on stage and singing reggae was her calling. It was on this trip that ISIS first encountered foundation artists such as Chinna Smith and Dean Frazer who schooled her on the history and making of reggae music. ISIS put aside her camera, and picked up the mic. She set out on her most challenging journey: making conscious urban music for the masses. In sum, Empire ISIS brings a militant, passionate, and high energy type of reggae music which can be appreciated by all. From her unique look to her blazing lyrics, ISIS is a true provocateur challenging people’s perceptions, stereotypes and common modes of thinking. Ultimately, ISIS says, "I want to inspire people to follow their dreams, to do what they’re here on earth for".