For popular Reggae singer Etana, the month of November has been chock-full of excitement. It’s been non-stop action for Ã¢â‚¬ËœThe Strong OneÃ¢â‚¬â„¢, who jump started an intense promotional campaign with a video shoot for her compelling new single August Town and promotional tour in the Caribbean.
The video shoot for August Town went off with a bang. With August Town as the setting for the video, the Director vividly captured the realness of August Town and Etana herself. Members of the community played a key role in the video, which brings August Town‘s tell-tale lyrics to life. Fans will be thoroughly entertained by the August Town video, which will air on all major Caribbean TV outlets later this month.
Fresh off the heels of the August Town video shoot, the soulful crooner touched down in Trinidad, Antigua and Barbados this past weekend for the first leg of her promotional tour, dedicated to introducing her dynamic new music to the media and fans. With a string of TV, print and radio interviews lined-up, Etana promoted new music including August Town, Free and Happy Heart.
During the Caribbean media blitz, Etana was professionally to meet the DJs that have embraced her music over the years. Furthermore, the songstress was thrilled to put a face to her music and name. According to Etana,”It was great meeting face-to-face with members of the media, who have supported my music.” “These are the people that have the power to make or break your music…it’s important that they receive my new music first hand,” Etana added.
“Many artistes take DJs and radio jocks for granted, yet these are the people solely responsible for planting and nurturing the seeds of artistes” says Etana’s manager Garfield Ã¢â‚¬ËœChinÃ¢â‚¬â„¢ Bourne of Irish and Chin, Inc. “Because I started as a sound man, I will always respect a DJ’s role and encourage my clients to do so as well.”
Much to Etana’s credit, the Caribbean media professionals displayed an outpouring of love and support to her. And to make the promotional visits even more worthwhile, there was an overwhelming amount of positive feedback to Etana’s new music. Humbled by this, Etana took part in each interview with ease. On the Irish and Chin organized promotional tour, which will span over the next three months, Etana will also visit England and key markets in the United States.
“This promotional tour is an ideal vehicle of further exposing my music to the media and fans,” says Etana. “It’s a career first for me to embark on an effort solely designed to promote my new music.”
This week, Etana will return to Jamaica to film a video for Free. The video, which will be shot by famed director JayWil, is set to vividly depict the chanteuse’s new beautiful ballad. Meanwhile, a video for the sensuous single Happy Heart will be filmed soon. Etana’s highly anticipated sophomore album is scheduled for a summer 2010 release on VP Records. Surely, this effort will replicate the success of her debut album The Strong One, which was heralded by fans and critics alike Ã¢â‚¬â€œ copping numerous awards including “Album of the Year” at the 2009 International Reggae and World Music Awards (IRAWMA) in New York and Excellence in Music and Entertainment Awards (EME) in Jamaica.
Irish and Chin is a leading dancehall entertainment company that excels in professionalism. From staging landmark events to managing sound systems and artistes, Irish and Chin has successfully thrived for over 10 years. The company’s approach has always been grassroots marketing and branding. Although Irish and Chin is based in Jamaica, the company’s true strength lies in the international market.
Source: Irish and Chin