With her career poised as it is to move to an even more international level, it is inevitable that changes will take place. The Strong One, who has set up her own label, Freemind Music, The BES Records, is channeling free-spiritedness and female power as she seeks to establish herself. One important career decision has been to enlist the services of highly respected music mogul, Heavy D, as her co-manager.
“I am being managed by Freemind music, but we understand the need to partner with other entities and individuals as we seek to secure that winning team,” the conscious females singer and role model states. “We have been in dialogue with the best in the business and have assembled what we are confident is the right combination,” Etana declared.
Solid Agency, which has been directly involved in Etana’s career, will remain as the entity responsible for booking shows for the artiste. “We will continue to work with Solid in this regard,” she stated, adding that the company, Dancehallreggaeweseh, will co-ordinate all aspects of her public relations portfolio.
The singer, who will be going on a promotional tour of the United States and Europe in the summer, is now promoting her latest single, Free.