October 12, 2006—Jamaica, NY– VP Records and Fifth Element Records have signed a multi-album recording agreement for reggae sensation Richie Spice. In early 2007, VP Records will release Richie Spice’s new album entitled ‘In The Streets To Africa’ which features a selection of new powerful anthems along with recent chart-toppers such as “Youths Dem So Cold” and “Brown Skin.”
Born Richell Bonner, the Kingston native was exposed to music at a young age from his brother Pliers, of the reggae duo Chaka Demus and Pliers (best known for their hit song “Murder She Wrote”). His breakthrough hit, “Earth A Run Red,” put the young singer on the reggae map in 2000, and he further solidified his presence internationally in 2004 with the smash album, ‘Spice In Your Life.’
Earlier this summer, VP Records reissued ‘Spice In Your Life,’ one of the best reggae releases of the year according to the Los Angeles Times and New York Times. “Earth A Run Red” (originally recorded in 2000) climbed the top of the charts as one of the year’s biggest tunes while other singles such as “Marijuana”, “Ghetto Girl” and “Folly Living” also received wide spread airplay.
Devon Wheatley, CEO of Fifth Element Records, is eager to consolidate their efforts with VP Records. “With VP Records, we feel we have the support needed to move Richie Spice to the next level. Now is the perfect time to make conscious reggae music stronger with Richie Spice at the forefront of this movement.”
Neil Edwards, A&R Director of VP Records, adds to this excitement. “We are very blessed to team up with Fifth Element and flourish a great talent like Richie Spice, one of the most dominant voices in reggae today. He has a very laid-back approach and style reminiscent of Gregory Isaacs.” VP and Fifth Element will work closely together to cultivate Richie Spice’s talent and ensure that he receives the mainstream recognition he deserves.
VP Records Publicity
89-05 138th St.
Jamaica, NY 11435