International Reggae Day 2008 celebrates the 40th anniversary of Reggae music with a new vision for the global Reggae party and a renewed commitment to promoting quality Jamaican music and culture internationally.
IRD will join the one year celebration to commemorate the 1968 Toots and the Maytals’ recording of Do the Reggaey produced by Leslie Kong and released on Beverly’s Records which has been credited for giving “Reggae” its name.
Reggae icon Toots and the Maytals kicked off the first leg of his Do the Reggae World Tour last month celebrating the 40th anniversary recording of Do the Reggae. The initial North American leg of the tour included sold out dates in New York’s BB Kings and Cleveland’s House of Blues. Bookings are being finalized for the European and return North American legs which will run throughout the fall.
International Reggae Day Festival will also commemorate Reggae’s 40th as marked by the milestone recording, with a special IRD Do the Reggae concert performance of Toots and the Maytals in Europe to be viewed via the festival’s website to anchor this year’s virtual reggae party on July 1.
Considered one of Jamaican music’s greatest living legends and an internationally respected music innovator and performer, Toots & the Maytals has proven over time, to be one of the most prolific talents to ever emerge from Jamaica having contributed significantly over the last 40 years to the growth of Reggae as a genre and internationally as a global phenomenon.
A special re-recording of the song produced by Toots and released on on July 1 on his newly established Toots Foundation as part of this year’s virtual media celebrations.
Conceptualized as a global media party hosted by Jamaica, celebrating the impact of Reggae internationally, the International Reggae Day Festival combines the power of the music, media and technology to increase positive global interest in Jamaica’s #1 export – Reggae music.
A network of local and international media will be invited to participate in the virtual media celebration by broadcasting and publishing programme and editorial specials as media hosts on July 1 to celebrate IRD and represent their market in this global reggae brand party.
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