It’s the B to the I to the T’ T’ A.  Its BITTA “SO SICKA”!!!! New Image Promotions introduces our next up and coming Dancehall artiste BITTA.  Born Peter Cole to mother Beverly Moore and Cyril Cole up and coming Dancehall artiste Peter,  love for music started in 1993 when he entered Ernie Smith talent show and treats an event put on by Vintage Reggae artiste Ernie Smith who was also a resident of the Sterling Castle community.  He came second in the competition singing a rendition of Ace Dancehall artiste Beenie Man “Matie a nuh good sittin” track which was a hit at the time.  Peter got $500 for his effort and bought himself a pair of shoes as his prize for the competition which unfortunately came to an that year.  However Peter’s love for music never ended that year even though he wasn’t singing his own songs, he never stopped following music.  His dad more popularly known as “Tony World” was friends of Veteran Reggae artiste Half Pint and Junior Reid and frequently held major events in Red Hills so Peter had music in his blood from birth.  For further information log on to www.myspace.com/bittamoney