CARIBPR NEWSWIRE, NEW YORK, NY, June 13, 2008: Reggae Sumfest organizers yesterday added top R&B singer, Keyshia Cole and rapper Ne-Yo, to this year’s international night concert for the July 13-19 festival in Montego Bay, Jamaica.
Cole, known for hits like ‘Should A Let You Go,’ ‘Heaven Sent’ and ‘I Remember,’ has been added to the line up for Friday, July 18 along with Grammy award -winning rapper Ne-yo, born Shaffer Chimere Smith.
Ne-Yo’s debut album, In My Own Words, was released in early 2006 through Def Jam Recordings, and debuted at number one on Billboard 200, selling over 301,000 copies in the first week and certified platinum.
Cole, who was born to an African-American mother and an Italian father, released her second album Just like You in 2007.
The American singers will join Jamaica’s own Richie Spice, Queen Ifria, Coca Tea and Jah cure on the International night stage.While dancehall night on July 17th, is already chock filled with top notch deejays, including Jamaica’s Energy God and Bad Boys Record artist, Elephant Man, dancehall’s Beenie Man, Bounty Killer, Voice Mail, Macka Diamond, Vybz Kartel, Harry Toddler, Busy Signal, Munga Honourable, Ninja Man, Busy Signal, Wayne Marshall, Assassin and Mavado.
Sumfest wraps up on Saturday, July 19th, the show comes to an end with performances from reggae greats, including John Holt and Beres Hammond as well as Tarrus Riley and Etana.
Reggae Sumfest has been presented consecutively since its launch in 1993 by Summer Fest Productions, headed by Executive Director Johnny Gourzong and Chairman Robert Russell. It is now known across the globe as the reggae event of the summer and attracts thousands annually from the U.S., UK, Canada, Europe, South and Central America, Australia, New Zealand, South Africa, and neighbouring Caribbean islands.
Reggae Sumfest is by far the most successful event on the entertainment calendar in Jamaica and recently earned ‘Promoter of the Year’ and ‘Concert of the Year’ at the 27th Annual International Reggae and World Music Awards on May 4.
The festival has been able to attract top sponsors because of its high quality entertainment product that showcases Jamaica’s abundant reggae talents while leveraging the Jamaica brand and affirming its role as a truly Jamaican product; contributing to the economy of Jamaica by attracting as many as 5,000 visitors to the event and some US$5 million in revenue to the island’s tourism economy.
For travel packages and more information, log on to www.reggaesumfest.com. This year’s sponsors include Air Jamaica, the Jamaica Tourist Board, Digicel, Ocean Spray and Jamrock Magazine.