The single, which speaks of her early childhood and aspirations, is very clean and fit for airplay for audiences of all ages. More like a personal biography, Spice emotionally recalls the days while growing up how they were hard for her and other siblings.
She recalls how after her father died when she was 9 years old, leaving her and five other siblings, things were very rough for her mother who she used to struggle everyday to put food on the table.
Teary eyed in the video, the female DJ said that often she went to school without lunch money, feeling almost envious of the other children who had.
It was almost as if she was crying when she said that she came home from school one day and saw her mother with tears in her eyes because their house had burn down flat.
However, with all that was happening around her, she made a promise to herself that she was going to make it to the top, even though some people were trying to pull her back.
She singjayed, “No matter what people say, I’m gonna make it anyway.”
‘No Matter What’ was produced by Notnice for Addijaheim Records, the video was directed by Terminal and shot on location at Hellshire and Big Yard Studio.
The controversy surrounding the ‘Rampin’ Shop’ single and video seems to have done more good than harm for Spice and Kartel, as the single holds firm in the #1 position for the third consecutive week, spending its ninth week on the Hype TV chart.
After her devastating performance at the 10th anniversary of the New York/Miami Linkup Spring Break 2009 at Long Bay Beach in Negril on Friday, March 13, Spice left the island Thursday for Bronx, New York for gig tonight and in a couple of weeks she will be off to England on April 4, St Lucia, April 11 and then on May 16, Club Amazura in Queens New York.