New kid on the block Asfa is making waves with the latest entry on the Jamaican Top 25 Reggae Charts. His second single Not The Life came in at number 23 and is steadily climbing up the survey.  

The singer grew up in Bedward Gardens in a small community known as Dread Heights and since debuting with the singleMother I in March of this year has been building a following ever since. After introducing himself with his first song which he did as a special tribute to his late mom the artist answered the call of his fans for a follow up. The result is Not The LIfe. The song is done on a bouncy one drop called the Question Riddim and the theme is a cry from the oppressed due to exploitation by financial institutions. In it he sings "This is not the life for me, tired of living in misery,too much " corporatocracy", " which rings familiar in this age of rising national debt which is often times shouldered by the very poor. The song is receiving heavy rotation on radio and the video has just been added to the Hype TV playlist. Asfa's growing legion of fans can also support his efforts by buying the song as it is available on all major online stores. 

Asfa, since launching his career has made promotional appearances on Hype TVs Up and Live and was interviewed on Richie Bs radio show on Hot 102 FM. The song is also Top 5 on The Bess FM Culture Chart. The infectious composition has also not escaped the attention of many radio programmers all over the world and is a staple on reggae stations especially in Australia ,The UK and Germany. 

The jovial and easy going artist is no newcomer to the business as he began this musical journey in the early 90s as a selector on Travelers Disco and also made his first steps as an artist opening shows for Judy Mowatt . At the beginning of the next decade he toured with Sugar Minott and Little John in Switzerland and Germany as their dj. The music took a back seat when he migrated to the US where he eventually settled in Jacksonville Florida. However after a number of years out of the scene he is now organized and moving full speed ahead. With a voice that has a unique sound and is easily identifiable , many have commented in social media circles that talent such as his " is a welcome change". Asfa is a pure singer in the tradition of artist such as Luciano and Garnett Silk and aims to live up to the standard of his forbearers.  

Working with manager and ex-manager of Natural Black Roger Grant, the artist is optimistic about his future in the business and believes Not The Life will bring him the initial exposure that he needs. At the same time he is wasting no time in readying his debut album titled "Journeying" which he hopes to release on his own label Jecoliah Entertainment Production by years end. 

Contacts: Manager: Roger Grant
Phone#s: (267) 407-1713 or (678) 629-1303
Emails: organicrecordsus@yahoo.com or asfajep@gmail.com
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