TAKING THE STREETS BY STORM, DANCEHALL ICON Sean Paul premieres his poignant new single and video “Never Gonna Be The Same.”
“Say when mi look up ina mi life its plain to see. That it’s never gonna be the same. Take another step on towards my destiny. But the memories still remain .” With reflective lyrics like these, recent AMA and Grammy award winner, Sean Paul , sets a more conscious tone on his new single, “Never Gonna Be The Same.” Known for his upbeat party anthems, Sean adds more dimension and emotion for the ears and souls of his listeners on this latest release from his critically-acclaimed, Platinum album, The Trinity.
Following the blazing tunes, “We Be Burnin,” and “Give It Up To Me” and his third number one Billboard smash, “Temperature,” “Never Gonna Be The Same,” the new single off The Trinity, is just beginning to hit the streets. Sean’s steady vibe single has already caught the ears of deejays in Europe and the Caribbean and is now starting to impact the United States. The video, which has been running the streets and burning up local video shows like NYC’s Ralph McDaniel’s Video Music Box, Getto Video, Plush TV, Rockers TV and Video Mixx, is building momentum on major media outlets and has recently been added to MTV Jams, BETJ, MTV Tempo, VH1 Soul, and mtvU. The single continues to build at radio and its attention has earned an exclusive feature on www.vibe.com. The song is currently enjoying early reggae and hip hop mix show airplay at radio and has just been added to regular rotation on WZMX in Hartford.
This powerful tune features Sean’s heartfelt sentiments over the Seasons riddim, produced by Donovan ‘Vendetta’ Bennett aka Don Corleon, one of Jamaica’s hottest young producers and a key contributor to The Trinity album. NGBTS, a sentimental ode lamenting lost loved ones was inspired by the personal loss of his longtime friend and mentor, Daddigon. “Wish I could rewind back all the hands of time and bring back Daddigon a great breadrin of mine, I…” Daddigon, Sean Paul’s long time friend and mentor and founding father of the Dutty Cup Crew was innocently gunned down on January 27 th, 2005. Sean soulfully expresses his feelings of personal loss when he cries “Still cannot believe they took your life away, but those who pulled the trigger cannot take away. The covenant the righteous have with Jah Jah. So I know I’ll see you again my brother.” Daddigon also worked on other musical projects, including Damian Marley’s Halfway Tree album and was also signed to the Marley’s Universal distributed Ghetto Youth label. The reggae community will sorely miss what was once a promising talent, now immortalized through Sean’s poignant lyrics on “Never Gonna Be the Same.”
This video, the first major Sean Paul video filmed in Sean’s homeland of Jamaica, was Co- directed by A-List music video director Jesse Terrero, whose previous credits include 50 cent’s “Candy Shop” and Lloyd Bank’s “Hands Up,” and Jamaican superstar director Ras Kassa, director of Damian Marley’s “Welcome To Jamrock.” To view the video click here, or copy and paste this link into your url: http://www.bigupradio.com/MusicVideo.jsp?mid=91
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