–November 8th Benefit Concert to Raise Funds for Family Estate–

— –S.O.B.’s Hosted Lucky Dube’s First Ever U.S. Concert and Last NY Concert Before Untimely Death–—

(NEW YORK, NY) S.O.B.’s, New York’s Home of Universal Music, announced today that it will host Long Live Lucky, a memorial concert and candlelight vigil for deceased reggae icon Lucky Dube, on Thursday, November 8, 2007. The Long Live Lucky benefit concert will celebrate the life and mourn the loss of this international music icon, whose tragic murder on October 18 rocked his native South Africa as well as the entire world music community. S.O.B.’s frequently hosted Lucky Dube’s live appearances in New York and was the privileged site of the artist’s last-ever concert in the U.S. earlier this year. Leading reggae and African artists from around the world have been invited to join the tribute concert, and a full lineup will be announced shortly. Proceeds will be donated to the family estate of Lucky Dube.

"This tribute is more than a celebration of Lucky Dube’s life, music and message," said Larry Gold, owner of S.O.B.’s. "It’s a call to action for the world music community, and our way of helping to combat the cycle of violence that affects us all."

Lucky Dube, who recorded over 20 albums in the span of his critically acclaimed career and was South Africa’s biggest-selling reggae singer, was killed on October 18 in an apparent botched car-jacking that occurred while dropping his teenage children off at his brother’s home in Rottesenville, South Africa. With a powerful message of hope conveyed through songs like "Peace, Perfect Peace" and "Different Colours/One People," the 43-year old artist uplifted a South African nation plagued by the world’s highest murder rate and won millions of fans around the world.

S.O.B.’s remains dedicated to bringing music of the African diaspora to New York, and the Long Live Lucky tribute concert will extend the venue’s continued efforts to promote world music and the exceptional artists who transcend cultural divides.