The chain, known for its vibrant tropical yellow-themed stores, will make a big splash on Eastern Parkway in Brooklyn as part of the popular Borokeete USA Mas band. Courts Caribbean will lead the band with a Queen costume that will showcase the company’s dynamic yellow, red and blue colors. One of the Caribbean’s top entertainers is set to keep fans jumping to pulsating calypso and reggae beats. Fifty revelers, decked out in shimmering yellow costumes will treat Caribbean nationals to a real burst of sunshine.
Courts Caribbean is also set to bring a taste of its varied in-store offerings to the parkway as two tents between Albany and Troy Avenues and between Nostrand and East NY on Eastern Parkway in Brooklyn, NY and will be available with spokespersons to answer questions and update consumers on the store’s North American debut.
The company will also be participating in the Irie Jamboree on August 31st and team members will be available at that event as well.
The company is being aided in its New York launch by Hard Beat Communications, the minority certified PR and AD agency specializing in the Caribbean Diaspora and Caribbean markets.
Courts Caribbean officials say they are `indeed honored to be a part of both festivals that seek to promote Caribbean arts and culture in North America, as well as keeping alive all connections to home.` To follow on these well-known traditions of connecting families and friends, Courts is thrilled to announce the opening of a store in Brooklyn, New York. This new store will be opening in the Flat Bush area in Fall 2008 and will offer the unique service of island delivery to loved ones back home. Wherever your relatives live in the Caribbean, the company will offer you hassle free shopping of the latest in furniture, electronics and appliances, plus guaranteed delivery of your purchases.
Courts’ corporate mission is to add value to people’s lives everyday and through this new location, the company will continue its fifty-year commitment of serving all Caribbean people wherever they live.
Established in the region since 1959, Courts is the region’s largest furniture, appliance and electrical retailer. The company is well known throughout the Caribbean, and its name is synonymous with quality, affordable furniture and appliances, flexible credit options as well as innovative marketing promotions. The company has been a market leader since its inception and its bright yellow, red and blue buildings dominate major towns across the many Caribbean islands.
The company currently operates 87 stores in 11 Caribbean countries including, Antigua and Barbuda, Barbados, Belize, Dominica, Grenada, Guyana, Jamaica, St. Kitts and Nevis, St. Vincent and the Grenadines, St. Lucia, and Trinidad.
Hard Beat Communications