Warner Music Group (WMG) and Tuff Gong International Caribbean Distributors, part of the legendary Marley stable of corporations, today announced an exclusive licensing agreement under which Tuff Gong will distribute Warner’s world-class releases throughout the Caribbean islands. Effective immediately the deal covers both new and catalog releases, as well as local synch, licensing and live performance rights.
Through the license Tuff Gong will distribute the albums of some of today’s top artists including Wiz Khalifa, Bruno Mars, Flo Rida, Cee Lo Green, Blake Shelton and Estelle. Warner’s extensive catalog also features icons such as Ray Charles, Aretha Franklin, and Eric Clapton.
Stu Bergen, EVP, Warner Bros. Records said “Cedella Marley and her team at Tuff Gong are proven experts in the Caribbean music market, thanks to their un-paralleled local knowledge and marketing expertise they will provide a first-class service for the distribution of Warner’s diverse repertoire across the region. We see this agreement as a great way of introducing our artists to new markets and fans, as well as another step towards our goal of making our extraordinary music available as widely as possible around the world.”
Cedella Marley, CEO of Tuff Gong said “We are thrilled to get the opportunity to work with Warner’s impressive global catalog and artists, and we are looking forward to a partnership that will allow us to bring a new dimension to the already vibrant Caribbean music industry.” Marley has appointed Myshjua Archibald to oversee the Warner license as Label and Product Manager in the region.
Countries covered by the new agreement include: Jamaica, Anguilla, Antigua & Barbuda, The Bahamas, Bermuda, Cayman Islands, Grenada, St Kitts & Nevis, St Lucia, St Vincent & Grenadines, Trinidad & Tobago, Turks & Caicos and Virgin Islands.